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Culture corner: Sam Cook, Yirra Yaakin
31-July-08
Written by Anna Moreau

Sam Cook

CEO of YIRRA YAAKIN (5 years)

WABN: Describe a day at work.

SC: "Pull up in laneway, greet staff with a smile, chain myself to my desk, check emails, respond to emails, travel around the world cyberstyle, get a latte, start fires, put out fires, apply, acquit, dream, dream, dream, innovate, create, push boundaries, break stereotypes, acquit, apply, laugh, wry smile, log-out, unchain, go home."

WABN: What is the best piece of advice you can give someone to motivate a team?

Article continues...


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