WA Business News

WA Business News  reader demographics

95% of our readers hold top management positions.
64% of our readers are millionaires.
Our readers have a median household income of $176,000.

  

READER COMPANY PROFILE  
Doing business:  
Seeking new premises 45%
Hire motor vehicles 60%
Use hotels for business purposes 83%
   
Annual sales for a company:  
Less than $1.0m 22%
$1.0m – $20m 38%
$20m – $100m 12%
Over $100 million 17%
   
Uses the services of:  
Contract staff 65%
External printing service 77%
External IT/software consultant 66%
Lawyer 63%
Financial planner 39%
Business consultant 35%
Advertising agency 32%
Real estate consultant 42%
Training/personal development consultant 33%
Travel agent/consultant 63%
HR recruitment consultant 45%
Function centre for company event 64%
Security services for home/company 32%
Start a new business enterprise 29%
   
PERSONAL PROFILE  
Male 72%
Female 28%
   
Age:  
25 - 39 yrs 27%
40 - 54 yrs 43%
55 or over 27%
   
Title or position:  
Owner/Chairman/MD/Managerial/Professional 79%
Top management 95%
   
Income:  
Median individual income $130,000
Median household income $176,000
Median net worth $1,460,000
Percent that are millionaires 64%
   
Find WABN to be a useful source of information 95%
Spent more than 15 minutes reading 79%
   
CIRCULATION DATA  
Subscriber renewal rate 74%
Weekly circulation 11,243
Weekly readership 62,960
   
   



2008 Readers Survey









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