WA Business News reader demographics

BUSINESS PROFILE
WABN subscribers are CEOs, managing directors or proprietors	43%
Hold managerial / professional positions	48%

WABN subscribers who are decision makers	91%

Turnover:
of upto $1 million	37%
from $1.1 million - $5 million	22%
from $5.1 million - $20 million	15%
of $20 million +	25%

PERSONAL PROFILE
Female	21%
Male	79%

Age:
24 - 39 yrs	29%
40 - 54 yrs	44%
55 - 64 yrs	20%

Wealth:
Household nett worth to $1 million	60%
Household nett worth to $2 million	23%
Household nett worth exceeds $2 million	17%

Median reader age:	46
Median household income:	$135,000

Education:
Tertiary graduate	69%
Have children in private education system	32%

CIRCULATION DATA
Total readers	55,036
Readers per issue	4.9
Consider WA Business News a "must read"	70%

79% of our subscribers invest more than 15 minutes reading WA Business News each week.

Reader survey November 2005

TO-DO LIST

> Send in a media release
> Sign up for a subscription