95% of our readers hold top management positions.
64% of our readers are millionaires.
Our readers have a median household income of $176,000.
| READER COMPANY PROFILE |
|
| Doing business: |
|
| Seeking new premises |
45% |
| Hire motor vehicles |
60% |
| Use hotels for business purposes |
83% |
| |
|
| Annual sales for a company: |
|
| Less than $1.0m |
22% |
| $1.0m – $20m |
38% |
| $20m – $100m |
12% |
| Over $100 million |
17% |
| |
|
| Uses the services of: |
|
| Contract staff |
65% |
| External printing service |
77% |
| External IT/software consultant |
66% |
| Lawyer |
63% |
| Financial planner |
39% |
| Business consultant |
35% |
| Advertising agency |
32% |
| Real estate consultant |
42% |
| Training/personal development consultant |
33% |
| Travel agent/consultant |
63% |
| HR recruitment consultant |
45% |
| Function centre for company event |
64% |
| Security services for home/company |
32% |
| Start a new business enterprise |
29% |
| |
|
| PERSONAL PROFILE |
|
| Male |
72% |
| Female |
28% |
| |
|
| Age: |
|
| 25 - 39 yrs |
27% |
| 40 - 54 yrs |
43% |
| 55 or over |
27% |
| |
|
| Title or position: |
|
| Owner/Chairman/MD/Managerial/Professional |
79% |
| Top management |
95% |
| |
|
| Income: |
|
| Median individual income |
$130,000 |
| Median household income |
$176,000 |
| Median net worth |
$1,460,000 |
| Percent that are millionaires |
64% |
| |
|
| Find WABN to be a useful source of information |
95% |
| Spent more than 15 minutes reading |
79% |
| |
|
| CIRCULATION DATA |
|
| Subscriber renewal rate |
74% |
| Weekly circulation |
11,243 |
| Weekly readership |
62,960 |
| |
|
| |
|
2008 Readers Survey
|
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