WA Business News

WA Business News  reader demographics

 
BUSINESS PROFILE  
WABN subscribers are CEOs, managing directors or proprietors 43%
Hold managerial / professional positions 48%
   
WABN subscribers who are decision makers 91%
   
Turnover:  
of upto $1 million 37%
from $1.1 million - $5 million 22%
from $5.1 million - $20 million 15%
of $20 million + 25%
   
PERSONAL PROFILE  
Female 21%
Male 79%
   
Age:  
24 - 39 yrs 29%
40 - 54 yrs 44%
55 - 64 yrs 20%
   
Wealth:  
Household nett worth to $1 million 60%
Household nett worth to $2 million 23%
Household nett worth exceeds $2 million 17%
   
Median reader age: 46
Median household income: $135,000
   
Education:  
Tertiary graduate 69%
Have children in private education system 32%
   
CIRCULATION DATA  
Total readers 55,036
Readers per issue 4.9
Consider WA Business News a "must read" 70%
   
79% of our subscribers invest more than 15 minutes reading WA Business News each week.



Reader survey November 2005



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