Reader Demographics

95% of our readers hold top management positions.
64% of our readers are millionaires.
Our readers have a median household income of $176,000.

READER COMPANY PROFILE
Doing business:
Seeking new premises	45%
Hire motor vehicles	60%
Use hotels for business purposes	83%

Annual sales for a company:
Less than $1.0m	22%
$1.0m – $20m	38%
$20m – $100m	12%
Over $100 million	17%

Uses the services of:
Contract staff	65%
External printing service	77%
External IT/software consultant	66%
Lawyer	63%
Financial planner	39%
Business consultant	35%
Advertising agency	32%
Real estate consultant	42%
Training/personal development consultant	33%
Travel agent/consultant	63%
HR recruitment consultant	45%
Function centre for company event	64%
Security services for home/company	32%
Start a new business enterprise	29%

PERSONAL PROFILE
Male	72%
Female	28%

Age:
25 - 39 yrs	27%
40 - 54 yrs	43%
55 or over	27%

Title or position:
Owner/Chairman/MD/Managerial/Professional	79%
Top management	95%

Income:
Median individual income	$130,000
Median household income	$176,000
Median net worth	$1,460,000
Percent that are millionaires	64%

Find WABN to be a useful source of information	95%
Spent more than 15 minutes reading	79%

CIRCULATION DATA
Subscriber renewal rate	74%
Weekly circulation	11,116
Weekly readership	62,960

2008 Readers Survey

FOR THE RECORD DOWNLOADS

View the "For the Record" section of WA Business News as a PDF.

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