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Facing new challenges

9-May-06 by Jenelle Carter

A recent study has gone some way towards clarifying what makes the ‘typical’ businesswoman in Australia as well as uncovering some of the potential barriers they face due to their gender.

The survey, undertaken by Edith Cowan University director of Small and Medium Enterprise Research Centre Beth Walker, found the archetypal businesswoman is aged between 30 and 50, is tertiary educated, married with children and likely to head a service business rather than one in manufacturing. This business will be smaller and employ fewer employees for a shorter length of time than that of their male counterparts.

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