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RAC to stick with its colour code
16-July-08
Written by Janelle Macri
RAC has achieved top ranking for the second year running in the annual WA Business News branding survey.
The continuation of the organisation's "yellow" campaign, with the tagline "RAC members are happier", has proved a successful formula; and there are no plans to change it, according to The Brand Agency managing director Steve Harris.
"It's been a central part of their brand. We spent 18 months developing that whole identity," Mr Harris said.
Article continues...
16-July-08
Written by Janelle Macri
RAC has achieved top ranking for the second year running in the annual WA Business News branding survey.
The continuation of the organisation's "yellow" campaign, with the tagline "RAC members are happier", has proved a successful formula; and there are no plans to change it, according to The Brand Agency managing director Steve Harris.
"It's been a central part of their brand. We spent 18 months developing that whole identity," Mr Harris said.
Article continues...
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