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Charities look for mass support
19-November-08
Written by Adam Orlando

THE growing number of mass participation events in Perth has provided fertile ground for benevolent institutions looking for more creative means to raise funds and deliver their message of goodwill.

The city is home to one of the biggest officially timed mass participation events in the Southern Hemisphere - the City to Surf Fun Run - which was the brainchild of Jolimont-based disability services provider Activ in 1973.

Attracting a record 37,000 participants this year, including former Olympic gold medallist Cathy Freeman, the City to Surf has become a major attraction for interstate visitors and a community highlight on the local calendar.

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